I'm out of "likes" btw, I have been all day
Anyway, historically, it's definitely not the diesel buyer's responsibility in the first place, but the VW diesel scandal raised the issue of diesel car emissions right up into mainstream media. Now that everyone knows about the issue, owners of diesel cars that do not meet Euro 6 standards should feel quite guilty when they say that they've saved money. They may claim that they did not know, so their "social cost" (aka "externality" in economics) can be set to one side historically, but now that they know they ought to be more circumspect in saying "I saved money".
Furthermore, by continuing to use the car and still saying that they're saving money, is like a phone cold-call company that continues to cold-call, saying that if they cease they will put their employees out of work.
The main issue is that European governments saw the diesel car as a way to meet CO2 reduction targets, and as the NOX issue started to be raised, they were slow in introducing standards that the manufacturers had to comply with. Euro 6 should have been implemented 10 years ago.
So if a car buyer wants to have an IC engine with low CO2 emissions, they should buy a diesel car that meets Euro 6 and be prepared to meet the extra costs of AdBlue and DPF renewal.